SEARCH ENGINE OPTIMIZATION AND ONLINE MARKETING
Search engine optimization is the process which affects the vision of a website in a search engine suggestions. The higher a website appears in a search engine, the more the search engine’s users are going to visit the site.Most search engines use crawlers to find pages.
Method for optimization include preventing crawling, getting indexed, and increasing prominence.Getting indexed is making sure search engines can find your website.Methods of increasing dominance are such like crosslinking between pages of the same site to make more links to important pages which allow users to reference points with similar contents.Crawling is when a search engine instructs spiders to visit a website for tracking reasons.
Advantages of Search engine optimization are such as getting more website visitations by users and increase in trust of one’s website as users see it to be a top ranking website.Other reasons include Search engine optimization could place above the competition.When your website is high ranking in a search engine it is more likely to be promoted through social media platforms. Search engine optimization helps in website awareness.Since one’s website will be suggested more often, users will want to know about it and as such click on it more thus increase the website’s traffic.
Marketing is simply putting the right product in the right place, at the right price, at the right time.Online marketing is a set of powerful tools and methodologies used for promoting products and services through the internet.Online marketing strategies should be accessible to all.Online marketing strategies should be affordable.The online marketing strategies used should bring significant returns.Online marketing strategies should be time sensitive.
One type of strategy for online marketing is personal branding.Personal branding presents one’s trust in the brand and also gives a personal image when promoting the brand.Personal branding shows trust in the brand and as such helps in its promotion.One other strategy method for online marketing is content marketing.Search engine optimization is another strategy used for online marketing. Search engine optimization is the process which affects vision of a website in a search engine suggestions.Search engine optimization usually attracts more internet users since it appears among the suggestions.Another strategy used is conversion optimization.Conversion optimization gets more value out of the visitors by using more conversion opportunities and by also improving the ones that already exist.Also, one other strategy used is social media marketing.Social media marketing involves posting relevant details about the business on social media platforms.Email marketing is also another strategy used in online marketing.
Advantages of online marketing include low costs,flexibility and convenience and also demographic targeting.